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Strategic brand management building, measuring, and managing brand equity

Keller, Kevin Lane 1956- Parameswaran, M G Jacob, Isaac

Strategic brand management building, measuring, and managing brand equity - 3rd - New Jersey Pearson 2011 - xxi,692p.

Includes bibliographical references and index.

ISBN: 9788131756898

LCCN: 2007003552

Subjects--Topical Terms:
Brand name products--Management.

Dewey Class. No.: 658.27 / KE-S

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