Product strategy and management / Michael Baker and Susan Hart.

By:

Baker, Michael [author]

Contributor(s):

Hart, Susan [author]

Material type: Text

TextLanguage: English Publication details: Noida : Pearson Education, 2003.Edition: 2nd edISBN:

9788131724286

Subject(s):

Summary: "From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area."--

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Central Library	Course Reserve	658.56 BA-P (Browse shelf(Opens below))	Not For Loan (Restricted Access)		152276
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.56 BA-P (Browse shelf(Opens below))	Available		152277

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"From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area."--

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