Product strategy and management / (Record no. 3090648)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01371nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240515020012.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240311b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131724286 |
| Qualifying information | pbk. |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| Transcribing agency | JGU |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baker, Michael, |
| 9 (RLIN) | 1660137 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Product strategy and management / |
| Statement of responsibility, etc | Michael Baker and Susan Hart. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida : |
| Name of publisher, distributor, etc | Pearson Education, |
| Date of publication, distribution, etc | 2003. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management. |
| 9 (RLIN) | 47641 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New products--Management--Case studies. |
| 9 (RLIN) | 1660226 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hart, Susan, |
| Relator term | author |
| 9 (RLIN) | 269315 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Date last seen | Total Checkouts | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Course Reserve | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.56 BA-P | 152276 | 09/03/2024 | ||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 658.56 BA-P | 152277 | 18/05/2024 | 1 | 14/05/2024 |