Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By:

Blakeman, Robyn [author]

Material type: Text

TextLanguage: English Publication details: Maryland : Rowman & Littlefield, 2024.Edition: 4th edISBN:

9781538176337

Subject(s):

Communication in marketing

Summary: "This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--

Item type:

Tags from this library: No tags from this library for this title.

Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Central Library	Course Reserve	658.02 BL-I (Browse shelf(Opens below))	Not For Loan (Restricted Access)		152027
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.02 BL-I (Browse shelf(Opens below))	Available		152028

Browsing OPJGU Sonepat- Campus shelves, Collection: Course Reserve Close shelf browser (Hides shelf browser)

Previous								Next
Previous	657 AN-A Accounting Text and Cases	657.3 SU-F Financial statement analysis /	658 MU-M Management and organisational behaviour /	658.02 BL-I Integrated marketing communication : creative strategy from idea to implementation /	658.049 HI-I International business : competing in the global marketplace /	658.049 MO-I International business /	658.15 BR-F Financial management : theory and practice /	Next

"This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--

There are no comments on this title.

to post a comment.