Integrated marketing communication : creative strategy from idea to implementation /
Blakeman, Robyn,
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th ed. - Maryland : Rowman & Littlefield, 2024.
"This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--
9781538176337 pbk.
Communication in marketing
Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman. - 4th ed. - Maryland : Rowman & Littlefield, 2024.
"This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--
9781538176337 pbk.
Communication in marketing