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Strategic management / Frank Rothaermel.
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TextLanguage: English Publication details: Tamil Nadu : McGraw Hill, 2024.Edition: 5th edISBN: - 9789355324948
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| 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / | 658.4012 RO-S Strategic management / |
"This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis."--
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