Strategic management / (Record no. 3090376)

MARC details
000 -LEADER
fixed length control field 01313nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field JGU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240921020014.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240213b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789355324948
Qualifying information pbk.
040 ## - CATALOGING SOURCE
Language of cataloging eng
Transcribing agency JGU
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Rothaermel, Frank,
9 (RLIN) 1659628
Relator term author
245 ## - TITLE STATEMENT
Title Strategic management /
Statement of responsibility, etc Frank Rothaermel.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Tamil Nadu :
Name of publisher, distributor, etc McGraw Hill,
Date of publication, distribution, etc 2024.
520 ## - SUMMARY, ETC.
Summary, etc "This book brings conceptual frameworks to life through examples that cover products and services from companies that students are familiar with, such as Facebook, Amazon, Google, Tesla, Starbucks, Apple etc. It offers a unique learning experience combining theory and practice of strategic management and provides linkages between its concepts and cases. Integrating current examples with modern strategy thinking, the book prepares students to understand how companies gain and sustain competitive advantages. It brings a cosmopolitan perspective to the text while featuring leading companies from Asia, Europe, Latin America, and North America. The book also offers standalone modules on how to conduct case Analysis."--
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business planning.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management.
Holdings
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