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Marketing metaphoria what deep metaphors reveal about the minds of consumers
Publication details: Boston Harvard Business Press 2008Description: xxi,230pISBN:- 9781422121153
- 22 658.8342 ZA-M
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| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.8342 ZA-M (Browse shelf(Opens below)) | Available | 103788 |
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| 658.8342 SO-C Consumer behavior buying, having, and being | 658.8342 SZ-U Understanding the consumer | 658.8342 UN-C Call of the mall how we shop | 658.8342 ZA-M Marketing metaphoria what deep metaphors reveal about the minds of consumers | 658.83420721 QU- Quantitative research methods in consumer psychology contemporary and data-driven approaches | 658.8343 ED-C Creating passions brands getting to the heart of branding | 658.8343 FO-S Satisfied customer winners and losers in the battle for buyer preference |
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