Marketing metaphoria (Record no. 3080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00444 a2200157 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | hard bound |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781422121153 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 22 |
| Classification number | 658.8342 |
| Item number | ZA-M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald |
| 9 (RLIN) | 5383 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Lindsay H |
| 9 (RLIN) | 5384 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metaphoria |
| Remainder of title | what deep metaphors reveal about the minds of consumers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Harvard Business Press |
| Date of publication, distribution, etc | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi,230p.; |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 2 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 16/04/2010 | 1557.40 | 2 | 658.8342 ZA-M | 103788 | 06/07/2018 | 24/08/2017 | 16/04/2010 |