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Marketing management and communications in the public sector

By: Material type: TextTextSeries: Routledge masters in public managementPublication details: London Routledge 2012Description: x,261p. 24 cmISBN:
  • 9780415448987
Subject(s): DDC classification:
  • 352.748 22 PA-M
LOC classification:
  • JF1525.P8 P37 2012
Contents:
Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 352.748 PA-M (Browse shelf(Opens below)) Available 128039

Includes bibliographical references and index.

Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication.

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