Marketing management and communications in the public sector (Record no. 30684)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01496cam a22003254a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16842849 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20131008130044.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110624s2012 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2011026032 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415448987 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | JF1525.P8 |
| Item number | P37 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 352.748 |
| Edition number | 22 |
| Item number | PA-M |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pasquier, Martial |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Villeneuve, Jean-Patrick |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management and communications in the public sector |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x,261p. |
| Dimensions | 24 cm. |
| 490 0# - SERIES STATEMENT | |
| Series statement | Routledge masters in public management |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Public management and marketing -- Marketing and public marketing -- Public organizations, citizens and customers -- Basic concepts in marketing -- Marketing information -- Marketing strategy -- Marketing instruments -- Public communication: an introduction -- Communication model and strategy -- Communication instruments -- Communication control -- Crisis communication. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Government publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in public administration. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 23/04/2013 | Segment Books(1181) | 2010.81 | 352.748 PA-M | 128039 | 09/05/2013 | 2773.53 | 23/04/2013 |