Psychology of entertainment media blurring the lines between entertainment and persuasion

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TextPublication details: London Routledge 2012Edition: 2ndDescription: xvii,346pISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.1019 PS- (Browse shelf(Opens below))	Checked out	06/09/2024	123630

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Previous	659.1019 BO-D Deception in the marketplace the psychology of deceptive persuasion and consumer self protection	659.1019 HI-A About face the secrets of emotionally effective advertising	659.1019 PA-H Hidden persuaders	659.1019 PS- Psychology of entertainment media blurring the lines between entertainment and persuasion	659.10285 MC-D Digital advertising	659.1083 AD- Advertising to children new directions, new media	659.109 TU-A Adland a global history of advertising	Next

Includes bibliographical references and index.

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