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Psychology of entertainment media blurring the lines between entertainment and persuasion

Psychology of entertainment media blurring the lines between entertainment and persuasion - 2nd - London Routledge 2012 - xvii,346p.

Includes bibliographical references and index.

ISBN: 9781848729445

Subjects--Topical Terms:
Subliminal advertising.
Advertising--Psychological aspects.
Mass media--Psychological aspects.
Persuasion (Psychology)
Manipulative behavior.

Dewey Class. No.: 659.1019 / PS-

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