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Digital marketing excellence planning, optimizing and integrating online marketing

By: Contributor(s): Material type: TextTextPublication details: London Routledge 2017Edition: 5thISBN:
  • 9781138494237
Subject(s): Additional physical formats: Online version:: Digital marketing excellence.
Contents:
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

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