Digital marketing excellence planning, optimizing and integrating online marketing
Chaffey, Dave
Digital marketing excellence planning, optimizing and integrating online marketing - 5th - London Routledge 2017
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138494237
2016041418
Internet marketing.
Digital marketing excellence planning, optimizing and integrating online marketing - 5th - London Routledge 2017
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
9781138494237
2016041418
Internet marketing.