Digital marketing excellence planning, optimizing and integrating online marketing

By:

Chaffey, Dave

Contributor(s):

Smith, P R

Material type: Text

TextPublication details: London Routledge 2017Edition: 5thISBN:

9781138494237

Subject(s):

Additional physical formats: Online version:: Digital marketing excellence.

Contents:

Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.

Item type:

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Revised edition of the authors' eMarketing excellence, first published in 2002.

Includes bibliographical references and index.

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