Digital marketing excellence planning, optimizing and integrating online marketing
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TextPublication details: London Routledge 2017Edition: 5thISBN: - 9781138494237
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| 658.872 AH-D Digital marketing | 658.872 AH-D Digital marketing | 658.872 AH-D Digital marketing | 658.872 CH-D Digital marketing excellence planning, optimizing and integrating online marketing | 658.872 CH-D Digital marketing excellence planning, optimizing and integrating online marketing | 658.872 CH-D Digital marketing excellence planning, optimizing and integrating online marketing | 658.872 CH-D Digital marketing excellence planning, optimizing and integrating online marketing |
Revised edition of the authors' eMarketing excellence, first published in 2002.
Includes bibliographical references and index.
Preface -- Acknowledgements -- Introduction to digital marketing -- Remix -- Digital models -- Digital customers -- Social media marketing -- Designing digital experiences -- Traffic building -- Customer lifecycle communications and crm -- Managing digital marketing -- Digital marketing plan -- Glossary -- Index.
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