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Brand management co-creating meaningful brands
Material type:
TextPublication details: London Sage 2018Description: xvi, 400p. color illustrations ; 24 cmISBN: - 9781473951983
- 658.827 23 BE-B
- HF5415.1255 .B48 2018
Print
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.827 BE-B (Browse shelf(Opens below)) | Available | 141478 | ||
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OPJGU Sonepat- Campus Main Library | General Books | 658.827 BE-B (Browse shelf(Opens below)) | Available | 140779 |
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| 658.827 AA-B Building strong brands | 658.827 AD-B Brand digital simple ways top brands succeed in the digital world | 658.827 BE-B Brand management co-creating meaningful brands | 658.827 BE-B Brand management co-creating meaningful brands | 658.827 BL-B Brand beauty unleashed : | 658.827 BO-B Brand name bullies the quest to own and control culture | 658.827 BR- Brand worriors corporate leaders share their winning strategies |
Includes bibliographical references (pages 371-385) and index.
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