Brand management (Record no. 229828)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01032cam a22003017i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 20001444 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230804020033.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170918s2018 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017955497 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781473951983 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn990641950 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Transcribing agency | YDX |
| Description conventions | rda |
| Modifying agency | OCLCO |
| -- | OCLCF |
| -- | LTSCA |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .B48 2018 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | BE-B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Beverland, Michael |
| 9 (RLIN) | 59069 |
| 245 10 - TITLE STATEMENT | |
| Title | Brand management |
| Remainder of title | co-creating meaningful brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Sage |
| Date of publication, distribution, etc | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 400p. |
| Other physical details | color illustrations ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 371-385) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 59070 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | fast |
| 9 (RLIN) | 59070 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 4 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 09/04/2019 | International Book (2913) | 2977.68 | 1 | 658.827 BE-B | 140779 | 03/12/2022 | 27/09/2022 | 4253.83 | 09/04/2019 | |||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 24/08/2019 | Aditya Books (3085) | 2759.00 | 3 | 658.827 BE-B | 141478 | 02/06/2024 | 03/08/2023 | 3941.50 | 24/08/2019 |