E-commerce 2017 business, technology, society
Material type:
TextPublication details: Delhi Pearson 2018Edition: 13thDescription: 907 p. color illustrations 26 cmISBN: - 9789353063153
- 381.142 23 LA-E
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| 381.142 LA-E E-commerce business, technology, society | 381.142 LA-E E-commerce business, technology, society | 381.142 LA-E E-commerce 2017 business, technology, society | 381.142 LA-E E-commerce 2017 business, technology, society | 381.142 MA-E E-commerce in regional small to medium enterprises | 381.142 MI-E Electronic commerce | 381.142 RA-E Essentials of e-commerce technology |
Revised edition of the authors' E-commerce 2016.
Includes bibliographical references and index.
Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.
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