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Laudon, Kenneth C

E-commerce 2017 business, technology, society - 13th - Delhi Pearson 2018 - 907 p. color illustrations 26 cm

Revised edition of the authors' E-commerce 2016.

Includes bibliographical references and index.

Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce -- References -- Index.

ISBN: 9789353063153

LCCN: 2016035789

Subjects--Topical Terms:
Electronic commerce.
Internet marketing.
Information technology.

Dewey Class. No.: 381.142 / LA-E