E-business and e-commerce management strategy, implementation and practice

By:

Chaffey, Dave

Material type: Text

TextPublication details: Delhi Pearson 2013Edition: 5thDescription: xxxi, 704 p. col. ill. col. map 27 cmISBN:

9789332511170

Subject(s):

DDC classification:

658.872 23 CH-E

LOC classification:

HF5548.32 .C472 2011

Contents:

Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.

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Item type	Home library	Collection	Call number	Status	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.872 CH-E (Browse shelf(Opens below))	Available (Restricted Access)	140436
Print	OPJGU Sonepat- Campus Main Library	General Books	658.872 CH-E (Browse shelf(Opens below))	Available (Restricted Access)	140437
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.872 CH-E (Browse shelf(Opens below))	Available	140438
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.872 CH-E (Browse shelf(Opens below))	Available	140439
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.872 CH-E (Browse shelf(Opens below))	Available	140440
Print	OPJGU Sonepat- Campus Main Library	Textbooks	658.872 CH-E (Browse shelf(Opens below))	Available	140441

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Previous	658.872 CH-D Digital marketing excellence planning, optimizing and integrating online marketing	658.872 CH-E E-business and e-commerce management strategy, implementation and practice	658.872 CH-E E-business and e-commerce management strategy, implementation and practice	658.872 CH-E E-business and e-commerce management strategy, implementation and practice	658.872 CH-E E-business and e-commerce management strategy, implementation and practice	658.872 DI- Digital nations : smart cities, innovation, and sustainability : 16th IFIP WG 6.11 conference on e-business, e-services, and e-society, I3E 2017 Delhi, India, November 21-23, 2017 proceedings /	658.872 GU-D Digital marketing /	Next

Includes bibliographical references and index.

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