E-business and e-commerce management strategy, implementation and practice
Chaffey, Dave
E-business and e-commerce management strategy, implementation and practice - 5th - Delhi Pearson 2013 - xxxi, 704 p. col. ill. col. map 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9789332511170
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2011
658.872 / CH-E
E-business and e-commerce management strategy, implementation and practice - 5th - Delhi Pearson 2013 - xxxi, 704 p. col. ill. col. map 27 cm.
Includes bibliographical references and index.
Introduction to e-business and e-commerce -- Marketplace analysis for e-commerce -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- E-business service implementation and optimization.
9789332511170
2011007808
015757583 Uk
Electronic commerce.
Business enterprises--Computer networks.
HF5548.32 / .C472 2011
658.872 / CH-E