Google analytics breakthrough from zero to business impact
Material type:
TextPublication details: New Jersey Wiley 2016Description: xxii,596p. color illustrations ; 25 cmISBN: - 9788126564804
- 006.3 23 AL-G
- TK5105.885.G66 A43 2016
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Includes bibliographical references and index.
Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.
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