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Alhlou, Feras Asif, Shiraz Fettman, Eric

Google analytics breakthrough from zero to business impact - New Jersey Wiley 2016 - xxii,596p. color illustrations ; 25 cm

Includes bibliographical references and index.

Introduction -- Google analytics reporting overview : user characteristics and behavior -- Measurement strategy -- Account creation and tracking code installation -- Google tag manager concepts -- Events, virtual pageviews, social actions, and errors -- Acquisition reports -- Goal and ecommerce tracking -- View settings, view filters, and access rights -- Segments -- Dashboards, custom reports and intelligence alerts -- Implementation customizations -- Mobile app measurement -- Google analytics integrations : the power of together -- Integrating Google analytics with CRM data -- Advanced reporting and visualization with third-party tools -- Data import and measurement protocol -- Analytics 360.

ISBN: 9788126564804

LCCN: 2016461326

Subjects--Topical Terms:
Business and economics
Google Analytics.

LC Class. No.: TK5105.885.G66 / A43 2016

Dewey Class. No.: 006.3 / AL-G