Strategic brand management building, measuring, and managing brand equity

By:

Contributor(s):

Jacob, Isaac

Material type: Text

TextPublication details: Delhi Pearson 2015Edition: 4thDescription: xxix, 586 p col. ill. 29 cmISBN:

9789332542204

Subject(s):

Brand name products -- Management

DDC classification:

658.827 23 KE-S

LOC classification:

HD69.B7 K45 2013

Item type:

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Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 KE-S (Browse shelf(Opens below))	Available	136760
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Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 KE-S (Browse shelf(Opens below))	Available	136766
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Includes bibliographical references and index.

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