Strategic brand management (Record no. 224506)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01075cam a2200325 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17347928 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241108155806.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper bound |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120615s2013 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2012024141 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B7 |
| Item number | K45 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| Item number | KE-S |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane |
| Dates associated with a name | 1956- |
| 9 (RLIN) | 48572 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M G |
| 9 (RLIN) | 48573 |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic brand management |
| Remainder of title | building, measuring, and managing brand equity |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 586 p |
| Other physical details | col. ill. |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| General subdivision | Management. |
| 9 (RLIN) | 48574 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac |
| 9 (RLIN) | 8901 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 39 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Total Renewals | Use restrictions |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 21 | 658.827 KE-S | 131131 | 22/09/2024 | 14/08/2024 | 750.00 | 30/07/2015 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 10 | 658.827 KE-S | 131135 | 30/09/2024 | 14/08/2024 | 750.00 | 30/07/2015 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 10 | 658.827 KE-S | 131134 | 15/11/2019 | 31/10/2019 | 750.00 | 30/07/2015 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 14 | 658.827 KE-S | 131130 | 13/08/2024 | 03/05/2024 | 750.00 | 30/07/2015 | 1 | ||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 8 | 658.827 KE-S | 131129 | 15/11/2019 | 13/11/2019 | 750.00 | 30/07/2015 | |||||||
| Dewey Decimal Classification | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 12 | 658.827 KE-S | 131133 | 09/08/2024 | 03/08/2024 | 750.00 | 30/07/2015 | 2 | ||||||
| Dewey Decimal Classification | Not For Loan | Textbooks | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 30/07/2015 | International Book (760) | 562.50 | 6 | 658.827 KE-S | 131132 | 13/11/2018 | 05/11/2018 | 750.00 | 30/07/2015 | Restricted Access | |||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 4 | 658.827 KE-S | 136760 | 15/11/2019 | 13/11/2019 | 799.00 | 13/01/2018 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 9 | 658.827 KE-S | 136761 | 18/05/2024 | 12/04/2024 | 799.00 | 13/01/2018 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 8 | 658.827 KE-S | 136762 | 22/09/2024 | 14/08/2024 | 799.00 | 13/01/2018 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 4 | 658.827 KE-S | 136763 | 22/09/2024 | 20/08/2024 | 799.00 | 13/01/2018 | 1 | ||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 3 | 658.827 KE-S | 136764 | 30/11/2022 | 11/11/2022 | 799.00 | 13/01/2018 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 2 | 658.827 KE-S | 136766 | 06/08/2018 | 02/08/2018 | 799.00 | 13/01/2018 | |||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 13/01/2018 | K K Books(2174) | 599.25 | 3 | 658.827 KE-S | 136765 | 26/09/2022 | 30/07/2022 | 799.00 | 13/01/2018 | 1 |