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Shoveling smoke advertising and globalization in contemporary India

By:

Mazzarella, William, 1969-

Material type: Text

TextPublication details: London Duke University Press, 2003Description: xi,364p. ill. ; 25 cmISBN:

978022331452

Subject(s):

DDC classification:

659.10954 23 MA-S

LOC classification:

HF5813.I4 M39 2003

Contents:

Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	659.10954 MA-S (Browse shelf(Opens below))	Available		137256

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Previous	659.109 TU-A Adland a global history of advertising	659.1091724 AD- Advertising in developing and emerging countries the economic, political and social context	659.1092 OG-C Confessions of an advertising man /	659.10954 MA-S Shoveling smoke advertising and globalization in contemporary India	659.10954 PA-N Nawabs nudes and noodles India through fifty years of advertising	659.111 KE-K Kellogg on advertising & media the Kellogg School of Management	659.112 RE-M Media organization management (Balancing on the wire: the art of managing media organizations)	Next

Includes bibliographical references (p. [331]-349) and index.

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