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Shoveling smoke advertising and globalization in contemporary India

Mazzarella, William, 1969-

Shoveling smoke advertising and globalization in contemporary India - London Duke University Press, 2003 - xi,364p. ill. ; 25 cm.

Includes bibliographical references (p. [331]-349) and index.

Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.

ISBN: 978022331452

LCCN: 2003000435

Subjects--Topical Terms:
Advertising--India.
Advertising--Social aspects--India.
Marketing--India.
Consumption (Economics)--India.
Globalization--Economic aspects--India.

LC Class. No.: HF5813.I4 / M39 2003

Dewey Class. No.: 659.10954 / MA-S

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