Shoveling smoke advertising and globalization in contemporary India

By: Material type: TextTextPublication details: London Duke University Press, 2003Description: xi,364p. ill. ; 25 cmISBN:
  • 978022331452
Subject(s): DDC classification:
  • 659.10954 23 MA-S
LOC classification:
  • HF5813.I4 M39 2003
Contents:
Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.
Item type: Print
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Holdings
Item type Home library Collection Shelving location Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus General Books Main Library 659.10954 MA-S (Browse shelf(Opens below)) Available 137256

Includes bibliographical references (p. [331]-349) and index.

Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing 'the Indian consumer'.

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