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Winning in emerging markets a road map for strategy and execution

By: Contributor(s): Material type: TextTextPublication details: Boston Harvard Business Press 2010Description: xii, 246 p. 24 cmISBN:
  • 9781422166956
Subject(s): DDC classification:
  • 658.4012091724 23 KH-W
LOC classification:
  • HF1008 .K46 2010
Contents:
Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
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Includes bibliographical references (p. 217-230) and index.

Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.

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