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Winning in emerging markets a road map for strategy and execution

Khanna, Tarun Palepu, Krishna G

Winning in emerging markets a road map for strategy and execution - Boston Harvard Business Press 2010 - xii, 246 p. 24 cm

Includes bibliographical references (p. 217-230) and index.

Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.

ISBN: 9781422166956

LCCN: 2009036019

Subjects--Topical Terms:
Commerce.
International business enterprises.
Globalization--Economic aspects.
Marketing--Management.

LC Class. No.: HF1008 / .K46 2010

Dewey Class. No.: 658.4012091724 / KH-W

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