Alternative market research methods market sensing
Material type:
TextPublication details: London Routledge 2017Description: 312pISBN: - 9781138843721
- 658.83 23 AL-
- HF5415.2 .A335 2017
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OPJGU Sonepat- Campus Main Library | General Books | 658.83 AL- (Browse shelf(Opens below)) | Available | 136417 |
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| 658.83 AA-M Marketing Research | 658.83 AD-I Introduction to market & social research planning & using research tools & techniques | 658.83 AD-I Introduction to market & social research planning & using research tools & techniques | 658.83 AL- Alternative market research methods market sensing | 658.83 AR-M Marketing research | 658.83 BE-Q Qualitative consumer & marketing research | 658.83 BR-M Marketing research tools & techniques |
Includes bibliographical references and index.
Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex.
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