Alternative market research methods (Record no. 223255)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02069cam a22003258i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19278430 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181203020035.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | Paper back |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160919s2017 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2016011966 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138843721 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .A335 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Edition number | 23 |
| Item number | AL- |
| 245 00 - TITLE STATEMENT | |
| Title | Alternative market research methods |
| Remainder of title | market sensing |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Routledge |
| Date of publication, distribution, etc | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 312p. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Theoretical underpinnings for market sensing -- Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom -- The qualitative research process part one : strategy, planning, and data collection / David Longbottom -- The qualitative research process part two : data analysis and data presentation / David Longbottom -- Marketing research methods for market sensing -- Market sensing using images and emotional scaling / Charles Hancock and David Longbottom -- Discourse analysis: using talk and text / Lesley Crane -- Consumer ethnography / Ian Churm -- Social media networks : on-line data sources / Annmarie Hanlon -- Using narrative and story telling in research / Alison Lawson -- Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait -- Understanding customer journey through the prism of service design methodology / Polina Baranova -- Presenting your research and research ethics -- Communicating your research / Alison Lawson and Maria Potempski -- Research ethics / Simon Dupernex. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research |
| General subdivision | Methodology. |
| 9 (RLIN) | 45504 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| General subdivision | Research |
| -- | Methodology. |
| 9 (RLIN) | 45505 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Qualitative research |
| General subdivision | Methodology. |
| 9 (RLIN) | 45506 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Longbottom, David |
| 9 (RLIN) | 45507 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Lawson, Alison |
| 9 (RLIN) | 45508 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 24/10/2017 | Manohar (P-385/17-18) | 2292.32 | 1 | 658.83 AL- | 136417 | 02/01/2019 | 02/12/2018 | 3274.74 | 24/10/2017 |