Media literacy
Material type:
TextPublication details: New Delhi Sage 2016Edition: 8thISBN: - 9781483379326
- P96.M4 P68 2016
Print
| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 302.23 PO-M (Browse shelf(Opens below)) | Checked out | 08/06/2024 | 135359 |
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"Updated, revised and reorganized new edition."--Provided by publisher.
Includes bibliographical references (pages 505-521) and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
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