Media literacy
Potter, W James
Media literacy - 8th. - New Delhi Sage 2016
"Updated, revised and reorganized new edition."--Provided by publisher.
Includes bibliographical references (pages 505-521) and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
9781483379326
2015298970
Media literacy.
Media literacy.
P96.M4 / P68 2016
Media literacy - 8th. - New Delhi Sage 2016
"Updated, revised and reorganized new edition."--Provided by publisher.
Includes bibliographical references (pages 505-521) and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audiences. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Content. Mass media content and reality -- News -- Entertainment -- Advertising -- Interactive media -- Effects. Broadening our perspective on media effects -- How does the media effects process work? -- The springboard. Helping yourself and others to increase media literacy -- Confronting the issues. Media ownership -- Media piracy -- Sports -- Media violence -- Advertising -- Privacy -- Glossary -- References -- Index.
9781483379326
2015298970
Media literacy.
Media literacy.
P96.M4 / P68 2016