Start-up marketing strategies in India / edited by M. Anil Ramesh, Priya Grover and Sabyasachi Dasgupta.

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Material type: Text

TextLanguage: English Publication details: Bingley : Emerald, 2019.ISBN:

9781787567566

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Summary: "Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them."--

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Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	FOBJGU Sonepat- Campus FOB Library	Special collection- Faculty Publication	658.110954 ST- (Browse shelf(Opens below))	Not For Loan (Restricted Access)		150998
Print	OPJGU Sonepat- Campus Central Library	Special collection- Faculty Publication	658.110954 ST- (Browse shelf(Opens below))	Not For Loan (Restricted Access)		145860

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"Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them."--

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