Start-up marketing strategies in India / (Record no. 2094875)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01694nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231120105731.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220606b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781787567566 |
| Qualifying information | hbk. |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | JGU |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 245 ## - TITLE STATEMENT | |
| Title | Start-up marketing strategies in India / |
| Statement of responsibility, etc | edited by M. Anil Ramesh, Priya Grover and Sabyasachi Dasgupta. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bingley : |
| Name of publisher, distributor, etc | Emerald, |
| Date of publication, distribution, etc | 2019. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Start-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion. Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions. The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them."-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | New business enterprises--Marketing |
| 9 (RLIN) | 848344 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Entrepreneurship |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramesh, M. Anil, |
| 9 (RLIN) | 833079 |
| Relator term | editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Grover, Priya, |
| 9 (RLIN) | 58884 |
| Relator term | editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dasgupta, Sabyasachi, |
| 9 (RLIN) | 51991 |
| Relator term | editor |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Use restrictions | Not for loan | Collection code | Koha item type | Home library | Current library | Shelving location | Full call number | Barcode | Total Checkouts | Date last seen | Date checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Restricted Access | Not For Loan | Special collection- Faculty Publication | FOBJGU Sonepat- Campus | FOBJGU Sonepat- Campus | FOB Library | 658.110954 ST- | 150998 | 19/11/2023 | ||||||
| Dewey Decimal Classification | Restricted Access | Not For Loan | Special collection- Faculty Publication | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Central Library | 658.110954 ST- | 145860 | 1 | 05/12/2022 | 18/11/2022 |