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Profitable customer engagement concept, metrics, and strategies

By: Material type: TextTextPublication details: New Delhi Sage 2013ISBN:
  • 9788132113409
Subject(s): LOC classification:
  • HF5415.5 .K8636 2013
Contents:
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
Item type: Print
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.812 KU-P (Browse shelf(Opens below)) Available 132491

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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