Profitable customer engagement concept, metrics, and strategies
Kumar, V
Profitable customer engagement concept, metrics, and strategies - New Delhi Sage 2013
Includes bibliographical references and index.
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
9788132113409
2013034437
Customer relations--Management.
Branding (Marketing)
Profit.
HF5415.5 / .K8636 2013
Profitable customer engagement concept, metrics, and strategies - New Delhi Sage 2013
Includes bibliographical references and index.
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
9788132113409
2013034437
Customer relations--Management.
Branding (Marketing)
Profit.
HF5415.5 / .K8636 2013