Brand rewired connecting intellectual property, branding and creativity strategy

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Material type: Text

TextPublication details: New Jersey Wiley 2010Description: xvi,224p. ill. ; 24 cmISBN:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.827 CH-B (Browse shelf(Opens below))	Available		117415

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Previous	658.827 BO-B Brand name bullies the quest to own and control culture	658.827 BR- Brand worriors corporate leaders share their winning strategies	658.827 BR- Brands interdisciplinary perspectives	658.827 CH-B Brand rewired connecting intellectual property, branding and creativity strategy	658.827 CI-B Brands and branding	658.827 CI-B Brands and branding	658.827 CL-B Brands and branding	Next

Includes bibliographical references and index.

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