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Brand rewired connecting intellectual property, branding and creativity strategy

Chasser, Anne H Wolfe, Jennifer C

Brand rewired connecting intellectual property, branding and creativity strategy - New Jersey Wiley 2010 - xvi,224p. ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9780470575420

LCCN: 2010003828

Nat. Bib. No.: GBB049471 bnb

Nat. Bib. Agency Control No.: 015529413 Uk

Subjects--Topical Terms:
Product management.
Branding (Marketing)
Intellectual property.
Strategic planning.

Dewey Class. No.: 658.827 / CH-B

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