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Towards effective place brand management branding European cities and regions
Material type:
TextPublication details: Cheltenham Edward Elgar 2010Description: xiv,279pISBN: - 9781848442429
- 22 658.827 TO-
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| Item type | Home library | Collection | Call number | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus Main Library | General Books | 658.827 TO- (Browse shelf(Opens below)) | Available | 116215 |
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| 658.827 SH-A Advertising and promotion an IMC approach | 658.827 SI-B Brand revolution rethinking brand identity | 658.827 SM-E Experiential marketing a practical guide to interactive brand experiences | 658.827 TO- Towards effective place brand management branding European cities and regions | 658.827 TR- Trademarks, brands and competitiveness | 658.827 VE-B Branding demystified plan to payoffs | 658.827 VI-A Accidental branding how ordinary people build extraordinary brands |
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