Global business positioning ventures ahead
Material type:
TextPublication details: London Routledge 2011Description: xviii,250p. ill. ; 24 cmISBN: - 9780415801942
- 658.84 22 CZ-G
- HF1416 .C947 2011
Print
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OPJGU Sonepat- Campus Main Library | General Books | 658.84 CZ-G (Browse shelf(Opens below)) | Available | 115987 |
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| 658.84 CH-A Asian manager`s handbook of e-commerce | 658.84 CH-E E-Commerce fundamentals and applications | 658.84 CH-I Internet marketing strategy, implementation, and practice | 658.84 CZ-G Global business positioning ventures ahead | 658.84 CZ-I International marketing | 658.84 DU-G Global marketing | 658.84 HA-O Out of the box strategies for achieving profits today and growth tomorrow through web services |
Includes bibliographical references and index.
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
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