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Global business positioning ventures ahead

By: Material type: TextTextPublication details: London Routledge 2011Description: xviii,250p. ill. ; 24 cmISBN:
  • 9780415801942
Subject(s): DDC classification:
  • 658.84 22 CZ-G
LOC classification:
  • HF1416 .C947 2011
Contents:
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.
Item type: Print
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Holdings
Item type Home library Collection Call number Status Date due Barcode
Print Print OPJGU Sonepat- Campus Main Library General Books 658.84 CZ-G (Browse shelf(Opens below)) Available 115987

Includes bibliographical references and index.

The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business.

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