Psychology of marketing cross cultural perspectives

By:

Contributor(s):

Unger, Alexander

Material type: Text

TextPublication details: Burlington Gower 2010Description: xviii,393pISBN:

9780566089039

Subject(s):

DDC classification:

658.80019 22 RA-P

LOC classification:

HF5415 .P734 2010

Contents:

Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing.

Item type:

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	658.80019 RA-P (Browse shelf(Opens below))	Checked out	12/12/2024	115678

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Previous	658.8001 SH-N Neuromarketing a peep into customers` minds	658.80019 LA-S Subliminal persuasion influence & marketing secrets they don`t want you to know	658.80019 NE- Neuromarketing in business : identifying implicit purchase drivers and leveraging them for sales /	658.80019 RA-P Psychology of marketing cross cultural perspectives	658.80019 SE- Sensory marketing research on the sensuality of products	658.800285574 BA-M Marketing database analytics transforming data for competitive advantage	658.80028563 VE-A The AI marketing canvas : a five-stage road map to implementing artificial intelligence in marketing /	Next

Includes index.

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