E-commerce in regional small to medium enterprises

By:

MacGregor, Robert C, 1951-

Contributor(s):

Vrazalic, Lejla

Material type: Text

TextPublication details: Hershey IGI 2007Description: xix,407p. ill., maps 27 cmISBN:

9781599041230

Subject(s):

DDC classification:

381.142 22 MA-E

LOC classification:

HF5548.32 .M327 2007

Summary: "This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.

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Holdings
Item type	Home library	Collection	Call number	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus Main Library	General Books	381.142 MA-E (Browse shelf(Opens below))	Available		113660

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Includes bibliographical references and index.

"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.

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