E-commerce in regional small to medium enterprises
MacGregor, Robert C 1951-
E-commerce in regional small to medium enterprises - Hershey IGI 2007 - xix,407p. ill., maps 27 cm.
Includes bibliographical references and index.
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
9781599041230
2007007266
Electronic commerce.
Small business.
Strategic alliances (Business)
HF5548.32 / .M327 2007
381.142 / MA-E
E-commerce in regional small to medium enterprises - Hershey IGI 2007 - xix,407p. ill., maps 27 cm.
Includes bibliographical references and index.
"This book presents detailed studies of e-commerce in multiple regions focusing on business size, sector, market focus, gender of CEO, and education level of CEO as driving forces for e-commerce adoption. Results show that regional SMEs in developed countries have low e-commerce adoption rates, and strategic alliances by SMEs play a key role in overcoming the low rate"--Provided by publisher.
9781599041230
2007007266
Electronic commerce.
Small business.
Strategic alliances (Business)
HF5548.32 / .M327 2007
381.142 / MA-E