Integrated advertising, promotion, and marketing communications (Record no. 9460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670cam a22002418a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16522279 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | JGU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240815020005.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | paper baund |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101028s2012 mau b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131709962 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | 0 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 |
| Edition number | 22 |
| Item number | CL-I |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E |
| 9 (RLIN) | 31304 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 9 (RLIN) | 31305 |
| 245 10 - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Delhi |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 537p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | |
| Koha issues (borrowed), all copies | 14 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Serial Enumeration / chronology | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 09/02/2011 | Better Book Service | 393.75 | 1 | 14 | 1 | 658.82 CL-I | 114610 | 30/09/2024 | 14/08/2024 | 525.00 | 09/02/2011 | ||||||
| Dewey Decimal Classification | General Books | OPJGU Sonepat- Campus | OPJGU Sonepat- Campus | Main Library | 08/11/2023 | Gifted by Prof. Juhi Singh | 1 | 658.82 CL-I | 023186 | 29/11/2024 | 04/08/2024 | 08/11/2023 | Gifted by Prof. Juhi Singh |