Integrated advertising, promotion, and marketing communications
Clow, Kenneth E Baack, Donald
Integrated advertising, promotion, and marketing communications - 3rd ed. - Delhi Pearson 2007 - 537p.
9788131709962
658.82 / CL-I
Integrated advertising, promotion, and marketing communications - 3rd ed. - Delhi Pearson 2007 - 537p.
9788131709962
658.82 / CL-I